Eight steps in developing effective communications Essay

Eight steps in developing effective communications - Essay Example Eight steps in developing effective communications Sulemana asserts that successful corporate communication plans are those created after a thorough appraisal of a corporation’s former and current strategies of communicating with its customers and employees. He cites a study conducted at Columbia University’s Centre of Continuing Education that found that an excellent communication plan is one that identifies ways that a given company can move from the status quo to its desired point in the future. Salisbury points out that change management is thus successful when it takes into consideration the views of the target group. Furthermore, this helps to cement choices of the kinds of communication styles one wishes to use, the budget, audiences to use and the ways of conducting an appraisal of the communications program. A plan also helps company executives to guard against last minute interruptions or unnecessary changes. They are also able to control effectively the program with great peace of mind. A proper communications strategy is a vital aspect of any company’s success. It determines a company’s perception by the outside world, which in turn determines the company’s reputation as well as profitability. It also enhances teamwork and understanding among the employees helping them to remain highly motivated. As a result, their productivity increases which serve to benefit the company. All companies should consider investing in a communications plan as it certainly has the potential to boost growth.